If you build it they will come? Not really. It takes a lot of work to promote your handmade jewelry. How do you go about it? How do you get noticed? Here are some ideas.
Find bloggers interested in jewelry or handmade items that may be willing to give your shop a plug. Some offer the ability to send in submissions. Here are some I've come across.
Funky Imaginings - blog site by a fellow jewelry designer who also promotes others.
A different way to Submit to Blogs- a blog post from Tara Gentile.
Craft Gossip Suggest a Link - see details for more info about how to approach them to promote handmade items.
Modish Biz Tips - How to approach blogs
Share - This is a blog-roll site. You can add your blog to it for free publicity.