You've decided to set up shop on Etsy? Well you're in good company. You're also in luck, since it's the most popular handmade site out there and there are a lot of resources for you to help make selling on Etsy a success. Here are some I've come across.
PS: You don't necessarily need to be on Etsy to get a benefit from checking out some of this information. Some of it may be generic enough that it can be applied to other venues.
ARTICLES AND IDEAS ON EXPANDING YOUR BUSINESS
Business Minded - e-books for setting up a successful Etsy shop. Also offers other PR and business e-books. I may have to break down and get one of these just to check it out!
The Buzz - e-books to help you create a successful Esty shop. Bills itself as the #1 e-book. I haven't read either of them so I'll let you decide!
Etsy Hacks - apps created by a husband helping his wife manage her business on Etsy.
Fine Tooth Comb -Etsy Shop Hair Problems (and what to do about them) free e-book from Fine Tooth Comb blog
Full Time Etsy Crafters - blog for Etsy sellers.
Handmade Compete - useful tools to enhance your Etsy shop.